Tony Guanci-founded rock label Edgeout Records launches with Universal Music Group services deal

A new California-based rock-focused record label called Edgeout Records has launched with an exclusive label services deal with Universal Music Group.

The deal encompasses distribution, marketing and promotion, and according to Edgeout, it will have the flexibility to work closely with UMG’s labels to break artists around the world.

The label’s Founder and Chairman is veteran music industry executive Tony Guanci.

Edgeout will be focused on signing and breaking rock artists by developing their fanbase through recorded music as well as touring and festivals across the US and internationally.

The label’s mission will be to help develop every aspect of an artist’s career including their overall sound, song structure, live stage performance, image/branding, personal wellness, and their understanding of the music business.

“More than any other genre of music, successful rock bands have historically built their fanbase through touring and live performances.”

Tony Guanci

Tony Guanci said: “More than any other genre of music, successful rock bands have historically built their fanbase through touring and live performances.

“At Edgeout, I plan to use my 30 years of experience and connections in touring and promotion to ensure our artists have access to the most coveted tours and festivals, which will allow them to organically reach new audiences and promote their latest tracks.”

“We have the experience and connections to make sure those first songs lead to long-lasting careers in writing, recording and touring.”

Cheryl Benson, Edgeout

Cheryl Benson, Head of Artist Development, added: “At Edgeout, we’re passionate about ensuring that all aspects of an artist’s career are positioned for success.

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“Often, all a band requires is the proper direction, guidance and help to connect with audiences already eager for the next great band to come along.

“We have the experience and connections to make sure those first songs lead to long-lasting careers in writing, recording and touring.”Music Business Worldwide